AdMercury increases revenue for publishers by optimizing ad placements. We use our own proprietary ad placement optimization tool to create, compare and continually test ad placement variations to identify what makes the most money for you. Ad placement optimization is our specialty. We’ve combined custom-built technology with decades of ad techexperience to increase the value of your ads.
Ad placement is the final frontier of revenue opportunities for publishers. Unaware of how poor ad placements cause low CTRs and Viewability Rates, many publishers are unwittingly leaving money on the table. Having an effective ad placement strategy and partner can significantly increase ad revenue for publishers.
For most publishers we talk to, it’s the designers who decide where to place the ads. Yield management teams have little or no control where ads are placed and often the placements are selected without any data or testing. Let the designers design, but let us use our expertise and tools to ensure you get the maximum value from your ads.
AdMercury increases revenue for publishers by increasing CTRs and Viewability Rates. By optimizing ad placements using our ad placement tool and expertise, we increase the CTRs and Viewability Rates resulting in 20-40% increased revenues for publishers on average.
AdMercury engineers designed and built a powerful testing tool that minimizes developer resources while also generating increased ad revenue. The ad placement tool tests alternatives for each ad spot based on size and device and other variations to identify what maximizes revenue.
Transparency is our mission. The value we create for you is measurable and can be verified from the reports in your Ad Manager. We never try to confuse you with fuzzy numbers or graphs. Our goal is to increase your revenue and our success is built on reputation and long-term trusted partnerships with publishers like you.
Integration is simple and fast. Developer resources involved in setup are minimal: a lightweight code needs to be inserted on your page and then our tool works its magic. There’s zero disruption to your workflow as we don’t touch your ad setup while running tests.
Combining Custom-built Technology With Expertise To Create Value
With a combined 75 years of ad tech experience, including many years on the publisher side, the AdMercury team understands the needs and challenges of publishers first hand. We’ve combined this expertise with technology and a scientific approach to create tangible results for our customers.
Learn more about AdMercury
Schedule a session with our sales team to learn how we use ad placement optimization to boost your revenues